Articles by this Author
The Ultimate Internet Business Mistake
- By Mark Kimathi
- Published 09/8/2008
- Internet Marketing
- Unrated
This was the source of an informal list of "16 mistakes start-ups make", since expanded to 17.
How to Increase Value Online
- By Mark Kimathi
- Published 08/28/2008
- Internet Marketing
- Unrated
The internet is an agile platform for doing business. Indeed it is arguably the only platform that nearly anyone with little knowledge and effort can even make money without investing a shilling in their online venture.
Online Business Is About Creating Value
- By Mark Kimathi
- Published 08/22/2008
- Internet Marketing
- Unrated
In the report "The Rebirth" by John Reese, a veteran internet entrepreneur, he reminisces of how he built a top 500 most visited website in the world.
What Tagging Is and Why It Matters
- By Mark Kimathi
- Published 08/17/2008
- Internet Marketing
- Unrated
The superiority of classical taxonomies like the Dewey Decimal is being rivaled by "Tagging". The Dewey Decimal groups the worlds' information in to ten major categories. If you have used a library you may be aware of numbers used on the spine of books.
Conversion Starts by Prospecting
- By Mark Kimathi
- Published 08/6/2008
- Affiliate Marketing
- Unrated
Any good business plan starts with an accurate identification of its market.
Why CMS Is Just Becoming Popular
- By Mark Kimathi
- Published 07/19/2008
- Search Engine Marketing
- Unrated
For the longest time, CMSs have not been SE friendly. This means, if you were to use a CMS and your competitor used the plain old HTML pages, they would out-rank you in SEs every time.
What Is Page Rank
- By Mark Kimathi
- Published 07/18/2008
- Search Engine Marketing
- Unrated
High rankings in natural listing of Search Engines a (SE) is one of the most coveted positions for the popular keywords.
What Is Latent Semantic Indexing?
- By Mark Kimathi
- Published 07/17/2008
- Search Engine Marketing
- Unrated
Have you ever wondered how Search Engines (SE) know which pages to give you when you do a search?
What Is A Web CMS?
- By Mark Kimathi
- Published 07/16/2008
- Search Engine Marketing
- Unrated
A web CMS is a server-side software used to manage, control and effectively develop your website.
How Yo Use CMS To Boost SE Relevance
- By Mark Kimathi
- Published 07/15/2008
- Search Engine Marketing
- Unrated
In trying to create a much easier back end solution, CMS's knowingly or unknowingly stumbled on probably the panacea to "all the free traffic you can get" with SEs
Three Stages Of Website Management
- By Mark Kimathi
- Published 07/14/2008
- Internet Marketing
- Unrated
Managing an internet business website basically consist of three main function.
The Sale Is In The Consequence
- By Mark Kimathi
- Published 07/13/2008
- Copywriting
- Unrated
Among the main challenges of selling online is the fact that there is no face to face interaction.
The Other Side Of Pay Per Click
- By Mark Kimathi
- Published 07/12/2008
- Search Engine Marketing
- Unrated
There is a group of internet businesses tapping into the PPC market, only this time they are earning money instead of spending it.
The Basics of Web Conversions
- By Mark Kimathi
- Published 07/10/2008
- Web Traffic
- Unrated
Just like the offline world, one should never confuse marketing for sales. Online, the disparity between the two is quickly brought to notice when stats in the log-file show numerous visits with no sales made.
Solving The Problem Of Siloing A Website
- By Mark Kimathi
- Published 07/9/2008
- Search Engine Marketing
- Unrated
You could structure your website with the best of siloing CMS (Content Management System) and still not get the high SE Ranking Position anticipated.
Short vs Long Articles For Marketing
- By Mark Kimathi
- Published 07/8/2008
- Article Marketing
- Unrated
There has been a persistent squabble over whether one should use short or long articles online.
RSS Improves Email Marketing
- By Mark Kimathi
- Published 07/7/2008
- Email Marketing
- Unrated
Unlike email where the internet business has to "push" content by sending emails to the subscribers, RSS is a "pull" technology.
Page Rank And Search Engine Ranking
- By Mark Kimathi
- Published 07/5/2008
- Search Engine Marketing
- Unrated
Page Rank (PR) is a Google generated indicator, a number between 1 and 10, which shows how popular a webpage is; with 10 as extremely popular.
Why Online Sales Are Emotional
- By Mark Kimathi
- Published 07/4/2008
- Copywriting
- Unrated
The differences in media may introduce challenges in the process of selling from a website.
Online Prospecting Depends On Keywords
- By Mark Kimathi
- Published 07/3/2008
- Copywriting
- Unrated
"Sell the sizzle not the steak" is an adage common among sales people and marketers.
Niche Marketing Is About Less Traffic More Business
- By Mark Kimathi
- Published 07/3/2008
- Web Traffic
- Unrated
Imagine two shops that receives 100 customer each every day. Of these hundred customers 40 always find and buy what they need in each of these two shop.
Features That Mark Internet's Next Generation
- By Mark Kimathi
- Published 07/2/2008
- Internet Marketing
- Unrated
The term Web 2.0 has often been credited to O'Reilly, a media company that publishes both books and websites on different subjects of computer technology.



