Marc Choyt
Marc Choyt is President of Reflective Images, www.celticjewelry.com, a jewelry company that practices socially responsible business.Marc authors www.fairjewelry.org a movement website for consumers and jewelers supporting green and fair trade jewelry. He also originated The Circle Manifesto, www.circlemanifesto.com, a business model based on indigenous traditions.
Articles by this Author
Blue Ocean Strategy For Responsible Sourced Jewelry
- By Marc Choyt
- Published 03/28/2008
- Marketing
- Unrated
Those in the jewelry industry interested in a fair and ethical sourcing can differentiate themselves from the industry as a whole, and create a new market category with tremendous potential. This article, based on the book, Blue Ocean Strategy, gives some initial tactics for this emerging movement within the retail sector of the jewelry industry, to capture new markets.
