The initial beneficiaries of this new technology are those companies using local search; geocentric local search technology has now made it much easier to market across a region instead of just a locale.

The basics don't change very much and they are most important; change your homepage with fresh, original content daily, focus on keywords and keyword strings and publish, link and backlink as much as possible. Avoid scams and spam.

In the past we chose our friends and business dealings with those we physically knew. Today, with local search technology, we can choose our friends and business dealings with anyone connected to cyberspace.

Why do businesses bother with promotional materials? The simple reason is they work by spreading messages, themes and images and keeping those messages in front of those that have been targeted.

Clearly if your website does not match up to your marketing strategy and plan there will be a disconnect. If your website is "disconnected" from your marketing plan you will join the millions of business owners and professionals that have static websites that are more like newspaper or magazine ads.

The question to ask is not what metatags to use but what content is of interest to your prospective customers and clients?

You are what you write. Why would you send or publish writing that is embarrassing? What image of your company does that project?

By leaving a shallow search engine footprint, weak commercial websites allow the junk of cyberspace to hitch an unwelcome ride.