Al Mendoza
Al Mendoza has a Bachelors Degree in Psychology, a Marketing Management Certification and is a Certified Internet Webmaster.
Mr. Mendoza has been doing Internet marketing since 1998 and earns his living 100% online.
He has authored several internet marketing publications and courses. His websites deliver +2 million pages a month.
He is considered one of the top Internet Marketers specializing in Hispanic Markets: MercadeoGlobal.com
He currently has customers in 28 countries. He runs several newsletters with a reach of 257.953 opt-in subscribers as of this writing.
He is the Director of MarketingThinkbox.com, the website you are now visiting.
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The 60 Second Tip...
If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?)... then STOP!
Why drive yourself nuts and give yourself a major headache trying to train yourself to be a professional copy writer overnight? Do what the gurus do... start a "swipe file."
A swipe file is probably a little misleading as it sounds unethical. Please understand, I am NOT condoning plagiarism. But every so-called "internet marketing guru" openly admits to having a swipe file that they use when they need a little inspiration.
So what is a swipe file and how do you use it legally and ethically?
Basically, whenever you come across an ad or sales letter that makes you want to run and grab your wallet... stop and print out or save that copy! Highlight or circle the parts of the ad that have you excited and eager to make a purchase. Then put it away in a folder or notebook. This is your swipe file.
Eventually, you'll accumulate quite a stack of great professional quality ads. Then, when you're staring at that blank page trying to compose your next ad campaign or sales letter, you can refer to your swipe file and you can use these as a basis to create your OWN ads or sales copy.
DO NOT copy from your swipe file word for word. Substitute your own words and put your own stamp on them. Mix and match different approaches from different ads.
Remember, this is meant to be inspirational, not criminal. NEVER copy these ads. Just analyze how the ad is structured, what types of words are used, and then create your own UNIQUE sales copy by emulating the successful advertising techniques from your swipe file.
The idea is to study copy writing techniques as you go. Eventually, you'll find you won't need to refer to your swipe file as often. Your blank pages won't stay blank for long because you'll have learned how to write killer ad copy of your own.
AL MENDOZA
MarketingThinkbox.com
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