MarketingThinkbox.com

Spam. I hate it. You hate it. It’s that awful unsolicited commercial email, junk mail or bulk mail that has not been requested by the recipient. In addition to being perceived as intrusive, irrelevant and often offensive, it is also increasingly ineffective...if it ever was effective, that is. In truth, spam only generates a response a tiny percent of the time. But since it’s easy and cheap to do, “black hat” marketers continue to rely on this dreadful technique.